Instagram is so successful nowadays, that it’s hard to imagine it didn’t even exist ten years ago. The company was founded in 2010 by two friends, that decided to sell it to Facebook later. And now, Instagram has more than 1 billion active users worldwide.
Influencers
After Instagram gained notoriety and became more famous, influencers also became a thing. These people have a large number of followers on social media apps, and they are known as being arbiters of taste, telling followers what items are worth buying and what places are worth seeing.
Influencers took over Instagram and YouTube, and they can be specialized in lifestyle, fitness, makeup, fashion, and cooking.
Light ice cream
The idea of eating ice cream without the guilt caused by the high number of calories seemed impossible back in the day. Ten years ago, there were just a few options for those who were on a diet but still wanted to enjoy a little bit of ice cream without loading on sugar.
In 2012, a brand name Halo appeared on the market, and the best part about it was that it had less than 300 calories per box. Halo proved to be very successful, as many people wanted to enjoy good ice cream without feeling guilty later. Additionally, it paved the way for many other brands with the same goal that have appeared ever since.
Clean beauty products
10 years ago, not many people considered the apparition of clean beauty products on the market a priority. However, things have changed in just a few years, as many people are now starting to look for products that don’t have chemicals and pesticides. Brands like Tata Harper and the Honest Company are very famous nowadays.
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